Mar 15, 2024
In this episode, I welcome Dasha Beardsley from Lone Star Capital to delve into the intricacies of capital raising and investor relations. Dasha shares her journey from studying real estate development to spearheading Investor Relations and Marketing at Lone Star Capital, highlighting the importance of consistent marketing and building relationships with investors over time. This episode also covers Lone Star Capital's strategic focus on multifamily properties in Texas and the significance of having in-house property management to enhance investor transparency and control over operations.
Dasha provides valuable insights into the roles within investor relations, emphasizing the need for new initiatives to attract investors, maintaining ongoing relationships, and the process of converting leads into investors. The conversation also touches upon the complexities of capital raising, including the varying timelines and strategies for engaging with potential investors, from small retail investors to institutional partners. The importance of creating value and establishing a strong presence on social media to attract and retain investors is also discussed.
Listeners will find practical advice on navigating the capital raising landscape, understanding the different investor demographics, and leveraging Lone Star Capital's experiences to apply to their own real estate investment endeavors. Dasha's perspective on targeting specific investor segments, such as 1031 Exchange investors, and the potential for future growth and focus areas for Lone Star Capital provides a glimpse into the evolving world of real estate investment and the opportunities that lie ahead.
What you will learn if you listen to the episode:
- Dasha Beardsley's journey from studying real estate to leading Investor Relations at Lone Star Capital
- The role of consistent marketing in building long-term investor relationships
- Lone Star Capital's focus on multifamily properties in Texas and the benefits of in-house property management
- Strategies for attracting a diverse range of investors, from retail to institutional
- Future goals for Lone Star Capital and targeting
specific investor segments like 1031 Exchange
Investors
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Timestamps:
📈 Discussing the importance of marketing strategies in attracting investors (00:48)
🏡 Overview of Lone Star Capital's focus on multifamily properties in Texas (03:26)
🤝 Exploring the three roles within investor relations and the transition from marketing to investor relations (05:27)
💼 Insights into capital raising strategies and the average deal size for Lone Star Capital (07:29)
🌱 The significance of pre-deal efforts and building relationships with potential investors (09:34)
📚 Dasha shares the value of social media in keeping investors engaged and informed (10:49)
🎯 Targeting specific investor demographics, including 1031 Exchange investors, for future growth (17:40)
Connect with Axel Monsaingeon:
Linkedin - https://www.linkedin.com/in/axel-monsaingeon-42577b28/
Website - https://www.realestateeffect.ca/
Facebook - https://www.facebook.com/realestateeffect/
Instagram - https://www.instagram.com/veryrealestateeffect/
Youtube - https://www.youtube.com/channel/UCc8EYrmO1aVvVIgwT7AfNFw
Connect with Dasha Beardsley:
LinkedIn: https://www.linkedin.com/in/dashabeardsley/
Website: https://www.lscre.com/